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About Us

For every order shipped, we donate a meal to a shelter animal in need
• Thank you for helping the most vulnerable pets •

jenn sturiale - inventor of the pocopet (and max the dog!)

Hi there! I’m Jenn Sturiale (inventor of the PocoPet), that’s Max von Schnoodle, and here’s our story...


It was 2012, I was living in a beautiful town in the central highlands of Mexico, and just as there were innumerable street dogs searching for a human to call their own… I was searching for more meaning in my life, too.

I connected with a local animal organization, which had just rescued a small mutt with a broken leg, found huddled in a stairwell, lonely and frightened. 

I wasn’t a dog person… or was I?

They fixed up that little pup, brought him over, and… ever since then, Max von Schnoodle has been my best friend and constant companion.

Just like every other small dog owner, occasionally I need to carry Max.

Sometimes the pavement's too hot for his paws, or we need to pop into a store, or hop on the subway. Sometimes he's worn out after a long walk, or overheated on a summer day.

In fact, my biggest inspiration for the PocoPet came during a hike:

We were two miles up the trail when Max got stung by a bee, and I had to carry Max 45 minutes back to the car!

After that scary experience, I searched for a packable & lightweight dog carrier I could have with me all the time, for these kinds of "just in case" moments.

After endless searches, I couldn’t find a single truly compact carrier... so I invented it! The PocoPet Packable Dog Carrier officially launched in May 2019.

I hope it helps you and your best friend live happy together, side by side!